by Ashish Sinha
Concept Validation in Enterprise Business
January 12, 2010 in post by Ashish Sinha
How can startups validate their product concept in enterprise businesses?
Consumer companies, to a certain extent can conduct focus group studies, ask friends and families; but what about startups in b2b domain?
The best way is to use it in your own enterprise, if you have one. Else, setting up a pilot with a company would be the way to go.
For B2B domain, concepts can be validated only with One-one discussions with the prospects and industry consultants. There are couple of guys building B2b communities ..for eg http://www.yuktee.com. This is a niche site for SME owners and it addresses their problems WITH SOLUTIONS through community participation. In the same way, you can also test your product concept with community based approach. If you need any help, you can mail me, bhaviksparmar@gmail.com.
Doing a test marketing with the quick prototype definitely helps. I suggest hiring some B schools guys who are eager to do a start-up summer internship and make them go around to test your ideas.